Friday, December 14, 2007

Selecting a Niche for Earning Supplemental Retirement Income

 

Generally speaking, selecting a niche in which to earn retirement income is pretty simple. You need to find a topic that:

1. Has enough people interested to make the effort worthwhile.

2. Those people must be reachable. And,

3. Those people must be willing to spend money to solve their problem or answer their question.

Those are relatively easy requirements to meet. There are many ways on the internet that you can search to determine the relative size of your niche. By doing simple Google or Yahoo searches and looking at the number of search results, you can locate the census of people in a niche and then if you search Google by entering the name of your niche of interest followed by a plus sign (+) and the word "Forum", you can locate discussion forums on the internet related to that topic. For example, if you wanted to find the forums for birdwatchers, you would search on "Birdwatchers + forum", you would quickly find more than 170,000 links for forums related to bird watching.

Do not be discouraged by the fact that there might be a lot of people already in your niche. This can be a very good thing. A large number would indicate that the niche at least has the first 2 attributes of a good niche! You then have to search deeper to determine if those in the niche are willing to spend money.

Usually, if the people in a niche can solve a big problem over the internet or if being in that niche can earn them money, then requirement number 3 may also be met. You have to ask yourself how important it is for the targeted folks to solve their problem or have their question answered.

Overriding all of these requirements, though, is for you to honestly ask yourself how happy you will be working in the niche to solve problems of others. Once you proceed down a path to select a niche, will you get bored or unhappy having to deal with the problems of others in the niche? If the niche involves a deeply held belief of yours or you are really passionate about the topic, you will find that you will be much more satisfied as a result of your efforts. There is hardly anything worse than having to participate on a daily basis in something that you don't really care about.

A wise man once said "If you can find something to do that you really enjoy doing, you will never have to work again!" As part of the 'Over 50' crowd, none of us wants to be tied down to something that we do not really enjoy - regardless of the income. After all, we would like the income from this endeavor to last quite some time and, therefore, the subject of our efforts must be something that you enjoy talking, writing, and blogging about!

There are many resources on the Internet to help you in narrowing down your niche selection. Most importantly, though, listen to your heart and settle in on a topic that you really love.

Resources:Don Seibert is a retired business executive who, as an Expert Author, writes timely articles on many issues concerning sources of retirement income Having retired three times, he now is the host of http://www.RetireToEasyStreet.com Visit the site for a complete discussion of Retirement Income Options



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